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We recommend an approach of offering helpful (and of course relevant) information through your newsletters.
While it can also be good to promote specials, new products and so on through your newsletters, it can be detrimental to 'hard sell' through email. After all - if your customers tire of reading it, they can simply ignore your email or worse, flag it as spam.
On the other hand by providing helpful information, you are building a trust relationship with your clients while keeping you top of mind as their service provider. This way, when you do have a worthwhile promotion to sell, they will be all the more receptive.
We consider bulk email to be a great tool when used wisely,
but when abused it can - and will - work against you.
Studio Lucid specialises in designing and deploying Email Newsletter Management Systems to suit your needs and budget.
Email management systems store email addresses in a database, whether it be for one list or many lists. Each list can relate to different target audiences, for whom different content may be relevant.
he system also stores your template so when you are ready to write an email, it is as simple as entering your content into the template, selecting the list you wish to communicate with and send.
After the email has been sent, you may also view statistics on how many emails have been opened, etc. This can help you to refine your campaign to be more effective.
To accompany your Email Management System, we design eye-catching HTML Email Newsletter Templates to suit your brand and reach your target audience.
We can also work with you to refine your campaigns to be more effective.
"Full marks to you yet again for creating the
design for these fine looking notepads"
Warren Henderson | Marshall Gas